We build the data layer sport has been missing.
Sponsorship is a $100B industry running on gut feel and PDF recaps. We think it deserves better, specifically, a modern platform that turns every match, post and impression into evidence.
Make every euro of sponsorship measurable - and defensible.
Sport is the last giant industry where ten-figure budgets move on the strength of a slide deck. Brands can't prove their ROI, clubs can't prove their value, and both sides leave money on the table every single season.
We're changing that by building a measurement layer that understands sport the way the people inside it do - contracts, matchdays, jersey deals, LED rotations, viral posts, and turns them into numbers a CFO can sign off on.
If you care about sport and you care about craft, you'll probably like what we're building.
What a 20-week pilot looks like.
An illustrative pilot: live social analytics and per-sponsor portals wired against a real season schedule, with match-day computer vision in active development. (Sample data, not a real client.)
Four values, non-negotiable.
We write them here because it’s easier to hold ourselves accountable in public.
Transparent by default
Public pricing. Public roadmap. Publicly shared methodology. If we can’t explain a number, we shouldn’t be shipping it.
Measurement is a craft
We build models we would bet on, not ones that happen to make customers feel good. Integrity over vanity.
Customer-first, truly
Support goes straight to the founder. You won’t hear ‘I’ll escalate it’, you’ll hear ‘I’m shipping it.’
Data you’d trust with your kids
EU-hosted by default, never used to train shared models, and deletable with one click. Your sponsors deserve that.
A solo founder, shipping in public.
Sponsorlens is an independent project, built from scratch, without a pre-existing team or external funding.
Entrepreneur with a product engineering background, building Sponsorlens solo, from the data model to the first board pitch. Based in Madrid, pre-launch and looking for the first design partners.
A roadmap built in the open.
- 2026
An idea, then a prototype
Sponsorlens starts as a solo side-project, a hunch that sponsorship measurement deserves a real data layer, not a PDF recap.
- 2026
Public build
The site goes live. The product roadmap is public from day one, features ship small, often, and in the open.
- 2026
Looking for the first pilot
Product built end-to-end, with match-day computer vision in active development. Now looking for the first club to run a real pilot with.
- Next
More clubs, more leagues
We onboard one new design partner per month while we shape the V1 product around real sponsorship workflows.
Shape the future of sport sponsorship.
We're looking for engineers, sport analysts, ML researchers and commercial operators who love sport and love craft.